In response to the pandemic we quickly became one of Canada’s leading online PPE retailers. I oversaw the brand development, built the website, created all graphics, setup and continually optimized the Google Ads account, and created many email marketing campaigns.
+Art Direction + Website Development
+ Google Ads + Email Marketing
Product Images
I wanted our products to look great and gave all of our images treatments in Photoshop. This involved cropping the product images out of their backgrounds and then giving them the same Photoshop treatment I used to do on models when I was a graphic designer at Playboy.
Email Marketing
Email marketing was a major focus of yours, and responsible for a huge amount of the success of the project. We created campaigns announcing new products, and frequently offered sale prices on medical masks. The email marketing helped solidify long term relationships with our clients.
Google Ads
The Google Ads were continually tweaked as this competitive market evolved. Restrictive policies added complexity.
