In response to the pandemic we quickly became one of Canada’s leading online PPE retailers. I oversaw the brand development, built the website, created all graphics, setup and continually optimized the Google Ads account, and created many email marketing campaigns.
I wanted our products to look great and gave all of our images treatments in Photoshop. This involved cropping the product images out of their backgrounds and then giving them the same Photoshop treatment I used to do on models when I was a graphic designer at Playboy.
I wanted out products to look great and gave all of our images treatments in Photoshop. This involved cropping the product images out of their backgrounds and then giving them the same Photoshop treatment I used to do on models when I was a graphic designer at Playboy.
The Google Ads were continually tweaked as this competitive market evolved. Restrictive policies added complexity.